When someone asks what sorority you’re in, how do you respond?
Do you use the full name of our organization? Do you say OPA or OPhiA?
Did you know your response could be affecting your recruiting numbers and creating confusion for potential new members?
As we sing in our national songs, we are OPhiA. A few chapters started saying “OPA” many years ago, which is why you may hear some sisters refer to us in that way.
In terms of our identity, we are hoping to create consistency in what we call ourselves – Omega Phi Alpha or OPhiA.
We recognize the uphill battle in front of us as so many chapters and alumni have used the “OPA” terminology when referencing Omega Phi Alpha.
However, to grow consistent awareness about our sisterhood we need to ensure that we are doing all we can. Recent feedback from potential members indicates saying “OPA” or having “OPA” in social media handles causes confusion.
Please help us spread the word at your chapter meetings and amongst each other to make sure we are using the full name of our organization or OPhiA vs. “OPA” in written and spoken communication. To start, chapters can update any social media handles and profile images to remove “OPA” and switch to using the full name of our organization or OPhiA if possible.
If anyone asks for an explanation as to the change, feel free to explain that:
- OPA in the Greek alphabet is actually Omicron Rho Alpha, therefore writing OPA dilutes our brand awareness and creates confusion; and
- Our national songs and chants use OPhiA.
Old habits can be difficult to change, but these small changes can help us create consistency and awareness about our amazing organization.