Brand Do’s and Don’ts

Brand Do’s and Don’ts

As a national organization, we are branding ourselves to be recognized and become household name everywhere. As an individual chapter, we might see the brand identity and standards of the brand as a challenge, because sometimes the designs we have in mind for apparel...

Protecting the OPA Brand

Since 1993, the Greek words “Omega Phi Alpha” have been registered with the U.S. Patent and Trademark Office. The OPA name, as well as its crest, coat of arms, Greek letters and current brand identity (logos and marks) are all protected under the trademark umbrella....

Planning for Spring Recruitment

With the close of the fall semester, Omega Phi Alpha chapters celebrated the activation of their new pledge classes. Nationally, OPA now has 30 chapters with nearly 1,000 total paid active members, 550 of whom are new. With the spring semester fast approaching, now...